Elie G.

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Coaching Culture Over Control: How Dev Leads Empower Growth

May 8, 2025 By ElieG Leave a Comment

Engineering leadership used to mean having the answers, directing the work, and holding the reins. But the dev teams of today—and especially tomorrow—don’t need another fixer-in-chief. They need someone who can coach them into clarity, capability, and confidence. As codebases grow, so do the people working inside them. The real lever for scale isn’t control. It’s culture. This is how dev leads go from managers of tasks to multipliers of people.

Why Control Fails in Modern Engineering Teams

Control feels safe. Until it isn’t. In a fast-moving engineering environment, micromanagement masquerades as rigor but delivers rigidity. When every decision funnels through one person, everything slows—not just delivery, but development. Teams become dependent. Initiative dries up. The very people who were hired for their talent start waiting to be told what to do.

Control might get short-term results. But it kills long-term growth. And worse? It makes you, the dev lead, the bottleneck.

From Fixer to Facilitator: The Role Shift Dev Leads Must Make

Many dev leads were promoted because they were the fastest to find answers. Now, their real job is to build a team that doesn’t always need them.

Leadership isn’t about having all the solutions. It’s about creating the environment where better solutions emerge without you. That shift—from being the smartest person in the room to being the one who creates space for others to shine—is the defining move from fixer to facilitator.

The Hidden ROI of Coaching Your Engineers

You don’t just transfer knowledge when you coach. You transfer confidence. That’s the real compound interest.

Teams with coaching cultures:

  • Ramp up faster
  • Take more initiative
  • Stay longer
  • Make better decisions under pressure

If you want a team that solves more without you, start investing in how they think—not just what they know.

Tactical vs. Transformational Leadership

Tactical leadership answers questions. Transformational leadership creates thinkers.

The tactical leader gets things done. The transformational leader builds people who do things better. Both have value. But only one prepares the team for what’s next.

The question isn’t: “Did we finish the sprint?” It’s: “Are we getting stronger while we do it?”

What a Coaching Culture Looks Like (And What It Doesn’t)

A coaching culture doesn’t mean more meetings. It means better ones. It doesn’t mean endless feedback forms. It means real-time growth moments baked into the flow of work.

In a coaching culture:

  • It’s safe to ask questions and challenge ideas.
  • Mistakes are mined for learning, not weaponized for blame.
  • Devs feel trusted to experiment and own outcomes.

What it’s not: performance shaming in public. Gatekeeping. Managers who “do it themselves” because it’s faster. Coaching isn’t about speed. It’s about scale.

Moments That Matter: Where Coaching Lives in Engineering

You don’t need formal coaching sessions to be a coach. Look for micro-moments:

  • In code reviews: Ask why a pattern was chosen instead of rewriting it.
  • In incidents: Debrief not just what broke, but how the team responded.
  • In planning: Challenge estimates by asking what’s uncertain—not just how long.

These are moments of leverage. Don’t miss them.

Coaching Through Questions, Not Commands

You don’t need to tell your team what to do. You need to ask better questions.

  • “What would you try if I weren’t here?”
  • “What are the trade-offs we haven’t named yet?”
  • “How will we know this worked?”

Good questions unlock autonomy. They signal trust. And they grow capability.

From “What’s the ETA?” to “What Are You Optimizing For?”

If every 1:1 is about status, you’re missing the point.

Reframe the conversation:

  • Talk strategy, not just scope.
  • Explore goals, not just Gantt charts.
  • Dig into decision-making, not just delivery.

Coaching is about shaping how your team thinks—not just tracking what they’ve done.

Giving Feedback Without Crushing Confidence

Coaching requires honesty—but it also requires care.

Don’t hide hard truths. Deliver them with clarity and curiosity. The goal is never to correct behavior. It’s to unlock better behavior. And that starts with trust.

Praise publicly. Correct privately. And always be specific about what you saw, not just how you felt.

1:1s That Develop People, Not Just Projects

1:1s are your highest-leverage coaching opportunity. Don’t waste them on status updates you could get from a dashboard.

Use them to:

  • Explore blockers in thinking, not just timelines
  • Uncover patterns in decision-making
  • Discuss career goals and strengths

Your engineers won’t just become better contributors. They’ll become better leaders.

When Not to Coach: Choosing the Right Mode for the Moment

Not every moment is a coaching moment. Sometimes you need to direct. Sometimes you need to mentor. Sometimes you need to get out of the way.

Know the difference:

  • Coaching develops thinking
  • Mentoring shares experience
  • Directing gives clarity under pressure

Use the right mode at the right moment. Coaching isn’t a hammer. It’s one tool in a well-stocked leadership kit.

Building a Team That Coaches Each Other

The best sign of a coaching culture? It doesn’t require you to be in the room.

When peers give thoughtful feedback, when senior devs mentor juniors, when retros are rich with insight—that’s coaching at scale.

Create the container:

  • Normalize peer review beyond code
  • Celebrate feedback, not just results
  • Design rituals that encourage reflection and learning

Then step back. Let your team own it.

Why Coaching Cultures Outperform Command-and-Control Ones

The data is clear. Teams with coaching cultures adapt faster, innovate more, and retain talent longer. They don’t wait to be told. They act. They learn. They grow.

If your team still needs you to unblock them every week, you’re not leading. You’re babysitting. And it doesn’t scale.

Metrics That Matter: Measuring Coaching Culture

How do you know it’s working?

Look for:

  • Rising autonomy
  • More questions during planning, not fewer
  • Pull requests that include rationale, not just syntax
  • Teammates coaching each other in your absence

These are signals of a team that thinks, not just builds.

Final Word: Build the Leaders Around You

Your job isn’t to be the best engineer on the team anymore. Your job is to build people who go further, faster, with more impact than you ever could alone.

Coaching isn’t soft. It’s strategic. It’s how modern tech leaders build resilient, high-performing, growth-driven teams. And in a world that moves this fast, the teams that learn fastest—win. Control creates compliance. Coaching creates capability. Choose wisely.

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